Books

Brilliant

"In a word, brilliant. The most effective approach to selling I’ve seen in 30 years of corporate experience."
BILL SCHJELDERUP, President COMPanion Corporation

Impact Difficult to Exaggerate

"It would be difficult to exaggerate the impact The DNA Selling Method has had on our company. We’ve experienced exponential sales growth, fewer product returns, and better rep retention. We now certify each sales person in DNAS. "
CLINT SANDERSON, Executive Vice President iMergent, Inc.
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Power Prospecting

What does it take to be a successful prospector What can we learn from history's most powerful personalities? Patrick Henry Hansen's Power Prospecting draws on some of history's most compelling moments-Aristotle's banishment from Plato's academy, Robert Bruce's victory at the battle of Bannockburn, mountain man John Colter's miraculous escape from the Blackfeet Indians, General George S. Patton's march on Berlin, and more.

The DNA Selling Method

Patrick Henry Hansen's The DNA Selling Method draws on some of history's most compelling moments to teach modern selling principles--Julius Caesar's conquest of Gaul, Watson and Crick's discovery of the DNA double helix, Joshua Chamberlain's call for bayonets at the battle of Gettysburg, and more. Beginning each chapter with a captivating historical event, The DNA Selling Method both informs and entertains.

Winning Sales Presentations

Winning Sales Presentations draws on history's most compelling moments to teach modern presentation principles--Winston Churchill's blistering attack against The Third Reich, Patrick Henry's declaration of "Liberty or Death," Robert the Bruce's call for arms at the battle of Bannockburn, Lincoln's Gettysburg address, and more. Beginning each chapter with a captivating historical event, Winning Sales Presentations both informs and entertains.

Sales-Side Negotiation

What does it take to be a successful negotiator? What can we learn from history's most powerful negotiators? Patrick Henry Hansen's Sales-Side Negotiation draws on history's most compelling moments to teach modern negotiation principles--Ho Chi Min's tactics at the Paris Peace Talks, Sir Francis Drake's couter tactics against the Spanish Armada, Michelangelo's defiance of Pope Julius I, and more. Beginning each chapter with a captivating historical event, Sales-Side Negotiation both informs and entertains.