The DNA Selling Method

Exponential Pipeline Growth

"…Over a 6 month period we conducted all of PHI's training courses and the results have been staggering. Our pipelines have grown exponentially, our sales are up and I credit the majority of the growth to their initial trainings, their emphasis on implementation and their overall sales approach. "
DANE WHITNEY, Director of Sales NetVision

In Need of Rejuvinated Sales Approach and Culture

"At the bank of Sullivan, we have recognized for several years that we were no longer able to sit in our office and wait for customers to ask us to do business with them.  We are in sales just as much as any retail business.  It has been difficult for us to make that transition.  We have about the same products and services as our competition.  It all comes down to being a better salesman.  The Patrick Henry DNA Selling class was presented to all of our Financial Services Representatives, Loan Officers and some of our Loan Coordinators.  It was received enthusiastically, giving organization to their approach and new confidence in their sales ability.  All of our participants are using the principles they learned on a daily basis."
MILT BRANUM, President and CEO Bank of Sullivan

The DNA Selling Method

From Great Moments in History

by Patrick Henry Hansen

Patrick Henry Hansen's The DNA Selling Method draws on some of history's most compelling moments to teach modern selling principles--Julius Caesar's conquest of Gaul, Watson and Crick's discovery of the DNA double helix, Joshua Chamberlain's call for bayonets at the battle of Gettysburg, and more. Beginning each chapter with a captivating historical event, The DNA Selling Method both informs and entertains.

Price: $19.95