Sales Training
Home | Prospecting | Selling | Presenting | Negotiation | About Us | Holistic Model | Endorsements | Tools | Podcasts
login
   

The DNA Selling Method™

Improve Skills. Outperform Competitors. Increase Sales.

Does your sales team have the most effective sales skills and strategies? Do they sometimes lose winnable sales? Are you looking to implement a consistent selling method to win more sales, outperform competitors and increase corporate profitability?

In complex, committee-based sales, what you sell no longer sets you apart from your competition. You must differentiate yourself with how you sell. Using The DNA Selling Method, sales professionals implement skills, strategies and approaches that clearly differentiate themselves from competitors, comfortably progress buyers through the sales cycle, and win more sales.

Using The DNA Selling Method sales people:

  • Qualify potential clients to avoid wasting time on prospects who can't or won't buy
  • Identify critical needs, problems and primary buying motives (PBM's)
  • "Ascertain the pain" of unfilled needs or unresolved problems
  • Avoid traditional "show up, throw up" sales approaches
  • Emphasize the benefits of implementing proposed solutions
  • Exercise dynamic listening and communication skills
  • Prevent and overcome objections
  • Overcome price-specific objections
  • Implement non-manipulative, professional closing strategies
  • Shorten the sales cycle
  • Close more sales

With The DNA Selling Method sellers differentiate themselves from competitors and add structure, repeatability and consistency to the selling process.

Corporate Endorsements

Our books, trainings and methodologies have been embraced worldwide by recognized industry leaders including Brian Tracy, Stephen R. Covey, Larry King and dozens of business executives from Fortune 500's as large as Time Warner Cable, Fortune 1000's as large as Watson Pharmaceutical and Clear Channel Radio, and midsize clients including , eProject, iLinc Communications, Softmart, Ebara International, Scientific Learning, Franklin Covey PlanPlus Online, NetVision, American Specialty Health, Haldor Topsoe, Bank of Sullivan, SINET, Merrill Corporation, CDS-Global, Zion's Bancorp, COMPanion Corporation, Cates Control, MEI, Mark Monitor, Modern Tech and more.

Results

Most companies that invest in training experience a temporary spike in performance only to see sales people immediately revert to previous skills and approaches. The reason is simple: most training companies use an antiquated "seminar" approach that is momentarily motivational but does little to change or improve selling behavior. Our clients don't experience this problem. Our approach delivers immediately applicable strategies resulting in actual behavior changes, skill implementation and increased sales because our focus is on IMPLEMENTION.

Based on Patrick Henry Hansen's best-selling books, we not only deliver extremely effective training content, we focus on the immediate implementation of the content. By developing a customized implementation plan during the training, sales people and managers are equipped with post-training "cheat sheets," scripts, and processes - all customized to your unique sales environment. During the training, participants work with customized scenarios based your business. Issues and opportunities specific to your industry are used as examples and course material. Our customized approach and focus on immediate implementation delivers skills and strategies that are relevant, understandable and most importantly, executable.

Contact Us: (877) 204-4341

Email Us: info@patrickhenryinc.com





Impact Difficult to Exaggerate

"It would be difficult to exaggerate the impact The DNA Selling Method has had on our company. We’ve experienced exponential sales growth, fewer product returns, and better rep retention. We now certify each sales person in DNAS. "

CLINT SANDERSON, President iMergent, Inc.


Highly Recommended

"Patrick Henry’s training came Highly recommended from a respected CEO in our industry. We have a large sales force in a fiercely competitive market and based on the recommendation, we had high expectations. The trainings definitely lived up to their reputation."

LANE SHELTON, Executive VP Softmart


Rejuvinated Sales

"At the bank of Sullivan, we have recognized for several years that we were no longer able to sit in our office and wait for customers to ask us to do business with them. We are in sales just as much as any retail business. It has been difficult for us to make that transition. We have about the same products and services as our competition. It all comes down to being a better salesman. The Patrick Henry DNA Selling class was presented to all of our Financial Services Representatives, Loan Officers and some of our Loan Coordinators. It was received enthusiastically, giving organization to their approach and new confidence in their sales ability. All of our participants are using the principles they learned on a daily basis."

MILT BRANUM, President and CEO Bank of Sullivan

Copyright© 2011 Patrick Henry Hansen LLC. All Rights Reserved.

1.877.204.4341 Toll Free