"At the bank of Sullivan, we have recognized for several years that we were no longer able to sit in our office and wait for customers to ask us to do business with them.  We are in sales just as much as any retail business.  It has been difficult for us to make that transition.  We have about the same products and services as our competition.  It all comes down to being a better salesman.  The Patrick Henry DNA Selling class was presented to all of our Financial Services Representatives, Loan Officers and some of our Loan Coordinators.  It was received enthusiastically, giving organization to their approach and new confidence in their sales ability.  All of our participants are using the principles they learned on a daily basis."