Download Now: Sales-Side Negotiation Chapter

Just the Right Mix!

"We wanted to thank you for your informative and entertaining training. It was just the right mix! It was a good sign when I saw the sales people carrying your books around the hotel in the evening!"
NANCI KANE, Merrill Corporation

In Need of Rejuvinated Sales Approach and Culture

"At the bank of Sullivan, we have recognized for several years that we were no longer able to sit in our office and wait for customers to ask us to do business with them.  We are in sales just as much as any retail business.  It has been difficult for us to make that transition.  We have about the same products and services as our competition.  It all comes down to being a better salesman.  The Patrick Henry DNA Selling class was presented to all of our Financial Services Representatives, Loan Officers and some of our Loan Coordinators.  It was received enthusiastically, giving organization to their approach and new confidence in their sales ability.  All of our participants are using the principles they learned on a daily basis."
MILT BRANUM, President and CEO Bank of Sullivan

Sales-Side Negotiation™ provides sales professionals with a structured process to exercise seller-negotiator power, recognize and overcome buyer-negotiator tactics, minimize discounts, prevent unwarranted concessions and negotiate profitable agreements without jeopardizing the sale.